The Sprouting Company (thesproutingcompany.com) is a food technology and indoor agriculture company founded in 2020 by Doug Evans — a 25-year veteran of the natural and plant-based food movement, serial health food entrepreneur and bestselling author of The Sprout Book (St. Martin's Essentials). The brand was built around a personal conviction that has been central to Doug's life for decades: that sprouting is one of the most powerful, accessible and affordable paths to better nutrition available to anyone, anywhere — and that most people simply do not have an easy enough way to do it at home. The Sprouting Company was created to solve that specific problem, by designing next-generation sprouting equipment built for modern kitchens and modern lives, and pairing it with the highest-quality organic seeds and educational tools to make the daily habit genuinely sustainable.
The Founding Story: From Personal Loss to a Mission for Food Independence
Doug Evans did not arrive at sprouting through a trend or a business opportunity. He arrived through grief. Both of his parents died of chronic illnesses linked to diet — a loss that shaped his 25-year career in natural and health food and that gave him a specific urgency about making nutritious food accessible to people who need it most, including those living in food deserts where fresh produce is scarce or unaffordable. When he discovered sprouting, he experienced it not as a health hobby but as a revelation — a way to grow the freshest possible food from seeds and water, without land, without sunlight, without electricity, in a small apartment in a few days, for a fraction of the cost of buying fresh produce. He describes it as food independence: the ability to produce your own nourishment regardless of your circumstances.
He wrote The Sprout Book to share what he had learned — a practical, science-grounded guide to sprouting that became a bestseller and earned endorsements from Dr. Oz, Dr. Dean Ornish, Deepak Chopra and Jesse Itzler, with a foreword by Joel Fuhrman, M.D. The book contains 40 recipes and interviews with leaders in holistic medicine and nutrition, and it has introduced thousands of readers to sprouting as a daily food practice. That book led directly to founding The Sprouting Company: if he was going to ask people to start sprouting every day, he needed to give them equipment that was genuinely designed for that kind of daily use — not repurposed mason jars and rubber band setups, but a product built from the ground up with convenience, cleanliness and food safety as non-negotiable requirements.
On Shark Tank Season 17: A National Platform for Sprouts
In October 2025, Doug Evans took The Sprouting Company onto Shark Tank Season 17, Episode 4, pitching the countertop sprouter system and its broader mission to the panel. His appearance generated significant national attention — Kevin O'Leary called him "The Sprout Guy" in one of the most memorable moments of the season — and introduced millions of television viewers to home sprouting as a concept. Two Sharks made offers at $500,000 for 25% equity, but Doug declined to give up that level of ownership, leaving the Tank without a deal. Within hours of the episode airing, The Sprouting Company leveraged the national exposure with immediate strategic precision: the website launched a 25% discount code SHARK for new buyers, introduced the Starter Bundle promotions featuring the two best-selling seed kits, and released the companion iOS Sprouting App — converting millions of curious viewers into a high-intent customer base that drove sales significantly.
Before its Shark Tank appearance, The Sprouting Company had already sold over 50,000 products through its website. Post-appearance revenue estimates place annual sales between $1 million and $2 million, with a profit margin above 20% and an average order value of $109. The brand is entirely direct-to-consumer — sold exclusively through thesproutingcompany.com — and has built its customer base through home sprouting education on social media, Doug's own large Instagram following (225,000 followers), and the passionate community of sprout enthusiasts who have made daily sprouting part of their lives.
The Sprouter: Countertop Indoor Farming Redesigned
The Sprouter is the core product of The Sprouting Company and the hardware that makes the system work. Priced at $99.99, it is a complete all-in-one countertop sprouting kit comprising a thick glass sprouting jar, a stainless steel filter lid, a recycled stand, and a removable drip tray — all components designed specifically for sprouting rather than repurposed from other kitchen uses. All parts are dishwasher-safe.
The design solves the most common problems that make casual home sprouting inconsistent: the stand holds the sprouter at the exact angle needed for optimal airflow and drainage, eliminating the improvised bowl-and-angle setups that most home sprouters rely on. The stainless steel filter provides the right mesh for rinsing seeds without losing them. The glass is thick and high-quality. No power cord. No display screen. No batteries. The system works on the same ancient principle that has made sprouting possible for millennia — seeds plus water equals baby plants — delivered through equipment that is beautiful enough to sit on a kitchen counter permanently and practical enough to use every day without friction.
The Sprouting Company describes three non-negotiable design principles for all its products: Convenient — products must blend into daily life to be used consistently; Clean — equipment must meet an unparalleled standard of food safety given that sprouts are eaten raw directly from the jar; and thoughtful about environmental footprint — using recycled and recyclable materials where viable, and reducing the carbon footprint that comes from shipping heavy, water-laden fresh produce long distances.
The Seeds: Organic, High-Quality and Nutritionally Exceptional
The Sprouting Company offers nine seed varieties, each selected for nutritional density and sprouting reliability. Broccoli is the flagship seed and the brand's most popular — and for good reason that goes beyond marketing. Broccoli sprouts are more plentiful in sulforaphane than any other commonly available food. Sulforaphane is a potent, well-studied antioxidant and anti-inflammatory compound with documented chemopreventive, detoxifying and gut-health-supporting properties. One cup of broccoli sprouts delivers 300% more Vitamin C than one cup of mature broccoli.
The Sprouting Company's Organic High-Glucoraphanin Broccoli seeds go significantly further: these exclusive seeds contain three times more glucoraphanin — the precursor compound that the body converts into sulforaphane — than typical broccoli seeds, measured at 107 micromoles per gram versus 35 micromoles per gram in standard varieties. Many broccoli seeds sold on the market contain no glucoraphanin at all. For customers who specifically want the sulforaphane benefits that have attracted so much research attention, the High-Glucoraphanin variety is the most targeted option available.
Beyond broccoli, the seed range includes the four-season Organic Salad Mix — a blend of alfalfa, broccoli, radish, mung beans and green lentils that produces a nutritionally diverse, visually striking sprout mix — as well as individual varieties covering radish, clover, peas, mung beans and chickpeas. Seed bags are sized at 8 oz and 16 oz, with an 8 oz bag yielding approximately 5.5 crops and 35 servings at a per-serving cost of around $0.74 — a nutritional value-per-dollar ratio that is genuinely difficult to match with any store-bought fresh produce.
Starter Bundles, Subscriptions and the Sprouting App
The Sprouting Company offers the most popular product combinations as Starter Bundles — a sprouter and seed bag packaged together for new customers who want everything they need in one order. The bestselling bundles are the Organic Broccoli Starter Bundle and the Organic High-Glucoraphanin Broccoli Starter Bundle, both available in single-sprouter (one person) and two-sprouter (two people) configurations. The High-Glucoraphanin Salad Mix Starter Bundle — combining the nutritional power of the high-glucoraphanin broccoli with the diversity of the salad mix blend — is the brand's most complete nutritional offering.
Seed subscriptions — auto-refill monthly deliveries of chosen seed varieties — are available and self-managed through a customer account link, with the ability to skip, pause or cancel at any time. Subscriptions deliver meaningful savings over single-purchase pricing and ensure a consistent seed supply so the daily sprouting habit never lapses due to running out.
The Sprouting Company App (iOS) is the brand's educational and tracking companion — a handheld sprout guide that tracks growth cycles and sends rinsing reminders, provides expert growing tips, and contains a library of recipes and tutorials for making the most of each harvest. The app is described as the all-in-one companion for anyone who wants to build sprouting into a reliable daily routine.
The Sprout Book is available directly through thesproutingcompany.com and serves as the philosophical and practical foundation of the brand's educational mission — 40 recipes, interviews with holistic medicine leaders and the science behind why sprouting is so nutritionally significant, written by Doug and endorsed by some of the most respected voices in integrative medicine and wellness.
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