Nossa Familia Coffee (nossacoffee.com) is a Portland, Oregon-based specialty coffee roaster founded in 2004 by Augusto Carvalho Dias Carneiro, a Brazilian native, former mechanical engineer, and avid cyclist whose family has been cultivating coffee in the highlands of Brazil since the 1890s. The name Nossa Familia — "Our Family" in Portuguese — is not a marketing slogan. It is a literal description of the company's origin: in its earliest years, every bag of coffee Nossa Familia sold was imported directly from Augusto's family's own farms, the traditional Brazilian fazendas where generations of the Carneiro family have grown coffee for more than a century. That heritage remains the emotional and philosophical core of everything the company does today.

Augusto came to the United States as a Brazilian exchange student, played college tennis, completed an engineering degree, and built a career — but eventually found that engineering work was not where his heart was. What kept pulling him back was the coffee his family had been growing and the pride he felt for that tradition. In 2004, he quit his engineering job and founded Nossa Familia with a clear purpose: to bring his family's exceptional Brazilian coffee to Portland, and to build a company that treated every person in the supply chain — farmers, employees, customers — as part of an extended family.

From a Family Farm to a Direct-Trade Model Spanning Five Continents

Over the two decades since its founding, Nossa Familia has grown from a single-origin Brazilian importer into one of the most respected farm-direct specialty coffee companies in the Pacific Northwest. The Brazilian fazendas remain at the heart of the coffee program, but the sourcing network has expanded into long-term direct relationships with smallholder farms and cooperatives in Guatemala, Nicaragua, Peru, Ethiopia and beyond. These are not transactional supplier relationships — Nossa Familia describes them as deeply rooted partnerships built through years of visits, shared values and mutual investment in the quality and sustainability of the coffee.

The 20th Anniversary Blend released in 2024 captured this journey visually through a collaboration with multimedia artist Mika Rane, with a package design that wove together Augusto's Brazilian family heritage, Portland's Pacific Northwest landscape, and the origin regions of the company's key direct-trade partners. Fifty cents from every bag of the anniversary blend was donated to support schoolchildren in coffee-growing communities — a small but characteristic example of how Nossa Familia integrates community giving into the product itself.

Oregon's First Certified B Corp Coffee Roaster

In 2019, Nossa Familia became Oregon's first Certified B Corporation coffee roaster — a distinction awarded by B Lab that recognizes companies which meet rigorous standards of social and environmental performance, accountability and transparency. For Nossa Familia, B Corp certification is the formal recognition of a philosophy the company had been operating by since its founding: that business decisions should be evaluated against the Triple Bottom Line of People, Planet and Profit, not profit alone.

The practical expression of that philosophy at Nossa Familia includes purchasing 100% renewable energy for all facilities, using Loring Smart Roast machines that reduce roasting energy consumption and emissions by more than 85% compared to standard coffee roasters, running an extensive waste reduction and composting program aimed at Zero Waste operations, and using eco-friendly biodegradable bags. In 2019, Nossa Familia also became the first Portland coffee shop to add a 25-cent surcharge to orders served in disposable to-go cups — a policy that generated national media coverage and positioned the company as a leader in the emerging zero-waste café movement, including features in Sierra Club Magazine, The Spoon, and Barista Magazine.

Recognition and Awards

Nossa Familia's approach to coffee quality and ethical business practice has earned consistent recognition from the specialty coffee industry and the Portland community. The company was named a finalist for Roast Magazine's Roaster of the Year award in both 2020 and 2026, placing it among the most respected macro roasters in the United States. Willamette Week readers voted Nossa Familia one of Portland's best coffee roasters, and the company was awarded the Oregon Ethics in Business Award for its responsible business practices. Notre Familia's Director of Coffee Rob Hoos co-authored an article that won a national Maggie Award from Roast Magazine, and the roastery has been featured by The Wirecutter, Eater Portland, Edible Portland Magazine, Oregon Public Broadcasting and the Portland Business Journal, among many others.

The Coffee Range

Nossa Familia's product lineup is organized around its direct-trade relationships. The Family Line brings together coffees from the core origin regions — Brazil, Guatemala, Peru, Nicaragua and Ethiopia — each reflecting the terroir and farming practices of the specific farms and cooperatives that produced them. Signature blends, including the Full Cycle Medium Roast (sourced from small Peruvian farms and recognized for its low bitterness and smooth, balanced flavor), sit alongside single-origin offerings and seasonal microlot releases for coffee enthusiasts seeking more distinctive cup profiles.

All Nossa Familia coffees are roasted in small batches at the Pearl District roasting facility using energy-efficient equipment, preserving freshness and aroma in every bag. The company supplies both direct-to-consumer online orders through nossacoffee.com and wholesale accounts across Portland and the Pacific Northwest. A subscription option is available for customers who want fresh Nossa Familia coffee delivered regularly without reordering each time.

For new customers, signing up for the Nossa Familia email newsletter delivers a 10% discount on your first order — one of the most reliable entry-point discounts available at nossacoffee.com. Find all current Nossa Familia Coffee coupon codes and deals on this page.

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