J&M Herbals (jmherbals.com) is a proudly Latina-owned and operated small business rooted in Williams, California — a small rural town in Northern California where founders James and Mariela Franco were both born and raised. The "J&M" in the brand name stands for James and Mariela, the couple whose love for each other and commitment to natural healing gave birth to one of the most authentic, community-driven herbal product brands in the United States today.

The story behind J&M Herbals is as personal as it gets. James suffers from Ankylosing Spondylitis (AS) — a rare, debilitating form of inflammatory arthritis that attacks the spine and large joints. James's condition, sometimes called a "bamboo spine," means he has virtually no cartilage between the vertebrae in his back. It is a condition that, by all conventional medical expectations, should have severely limited his quality of life. Instead, it became the spark that changed everything.

In early 2016, Mariela began researching medical cannabis and natural plant-based remedies to find a safer, more sustainable alternative to the expensive prescription medications James was taking — medications that were simultaneously straining the family financially and causing further harm to his body. On December 23, 2016, Mariela made her very first salve. It was not pretty, she recalls, but it worked. James's pain and inflammation eased. He was eventually able to stop taking his monthly prescribed medications entirely. His condition entered remission — still present, but no longer progressing.

Word spread. Friends and family who tried the salve came back asking for more. Mariela and James began sharing it freely, then improving the formula, then building a business around it. In 2019, Mariela left her full-time career in law enforcement to focus entirely on growing J&M Herbals. Mariela is now a Certified CBD Consultant and Cannabis Practitioner, bringing formal expertise to a passion that was always rooted in healing.

Today J&M Herbals ships products nationwide across the United States and is carried by more than five local retail stores in California. Every product is still made by hand, in small batches, using locally sourced herbs from certified naturally grown farms — some of which are just miles from the Franco family's home. The brand's philosophy is simple and unwavering: every product is made with clean, organic ingredients, free from toxins, and full of love.

Mariela also describes her products as being infused with high vibrational frequency during curing — a reflection of the intentional, mindful approach she brings to every batch. J&M Herbals is not just a product line. It is a mission — guided by the belief that nature has everything the body needs to heal, and that every person deserves access to safe, clean, effective remedies regardless of budget or background.

What J&M Herbals Offers

Herbal Salve — The Product That Started It All J&M Herbals' flagship and best-selling product. The Herbal Salve is formulated to soothe muscle pain, joint discomfort, and skin issues using a powerful combination of organic raw hemp sativa flowers, organic coconut oil, organic beeswax, an essential oil blend of eucalyptus and lavender, vitamin E oil, and natural terpenes. Eucalyptus opens the pores, lavender calms inflammation, and full-spectrum hemp extract delivers deep, lasting relief. Customers consistently report relief from chronic back pain, hip discomfort, post-surgical swelling, and injury recovery. The Herbal Salve is best paired with the Herbal Body Spray — applied first to open the pores, then sealed in with the salve — for maximum effect that customers describe as lasting up to 24 hours.

Herbal Body Spray A liquid herbal mist designed to be used before the Herbal Salve as a pore-opening primer for topical pain relief, or on its own for muscle and joint comfort. Customers who combine the Spray and the Salve together report dramatically enhanced results compared to using either product alone.

CBD Calm Drops — 750mg Full-Spectrum Tincture J&M Herbals' sublingual CBD oil tincture, containing 750mg of CBD for whole-body wellness support. Used daily as a supplement taken under the tongue, the Calm Drops are formulated to support relaxation, reduce anxiety, improve sleep quality, and promote general mental wellness. Shippable to all US states except Idaho, Iowa, and South Dakota. Contains no more than 0.3% THC, fully compliant with the 2018 Farm Bill. No psychoactive effects. Mariela provides personal guidance on dosing for new CBD users.

CBD Gummies A convenient, tasty alternative to sublingual drops for whole-body wellness, stress support, sleep, and mental focus. Made with the same clean, non-toxic standard as all J&M Herbals products.

Tallow Balm with Calendula, Arnica, Castor Oil & Frankincense One of J&M Herbals' most praised skincare products. Made from 100% grass-fed, grass-finished, and organically raised beef tallow — sourced from certified suppliers and free of hormones and antibiotics — combined with handpicked calendula and arnica flowers from a local farm, hexane-free cold-pressed castor oil, pure local beeswax, and certified organic frankincense essential oil. Rich in vitamins A, D, E, and K, the Tallow Balm closely mimics the skin's natural oils, restoring the skin barrier, reducing fine lines, soothing inflammation and redness, and promoting a radiant, healthy glow. Customers report visible improvements in pore size, oil production, and overall skin texture within days of use.

Hair Growth Oil A customer-favorite product with remarkable testimonials — including customers who report visible baby hair regrowth in areas where hair had thinned or been lost. The hair oil is specifically formulated to address dryness, hair loss, breakage, and scalp health using herbal ingredients known for stimulating hair follicles and nourishing the scalp. Owner Mariela herself has shared her personal hair growth results, which drove significant customer interest in the product.

Herbal Shampoo + Conditioner Set A complete clean, plant-based hair care routine. The shampoo uses organic herbal hydrosols (witch hazel, helichrysum, tea tree, rosemary), gentle coconut-derived cleansers, organic hemp seed oil, vegetable glycerin, arrowroot powder, oat protein, keratin protein, vitamins B3, B5, B6, C and E, botanical extracts, and essential oils to remove buildup and balance scalp oils. The conditioner uses aloe vera, babassu oil, argan oil, chamomile extract, pro-vitamin B5, and rosemary extract to restore moisture, softness, and strength. Used together as a system for best results.

Natural Deodorant with Magnesium & Castor Oil A clean, aluminum-free, baking-soda-free deodorant handcrafted in small batches. Key ingredients include magnesium hydroxide (neutralizes odor and supports mineral absorption), castor seed oil (moisturizes and calms sensitive underarms), lemon essential oil (antibacterial, brightening), and grapefruit essential oil (refreshing, detoxifying). Formulated without synthetic fragrances. Customers with sensitive skin and those who have struggled to find effective natural deodorants consistently rate this among their favorite J&M Herbals products.

Goat Milk Soap and Facial Soap Natural organic goat milk soap formulated to benefit skin prone to acne, eczema, and psoriasis. Rich in lactic acid, vitamins, and natural fats that gently cleanse without stripping the skin barrier.

Baby Tallow Soap A gentle, non-toxic soap bar made for babies and sensitive skin using calendula-infused olive oil, grass-fed beef tallow, and castor oil. Free of palm oil and synthetic ingredients, with a creamy, mild lather that delivers vitamins, nutrients, and moisturizing fatty acids without irritation.

Who Is J&M Herbals For?

People living with chronic pain, inflammation, and joint conditions — the customer base J&M Herbals was literally born to serve. Whether dealing with arthritis, back pain, post-surgery recovery, sports injuries, or general muscle soreness, the Herbal Salve and Herbal Spray are designed for consistent, meaningful relief without pharmaceutical side effects.

CBD-curious adults who want a trustworthy, small-batch, personally formulated product guided by a Certified CBD Consultant — not a faceless corporate brand. Mariela personally advises customers on dosing and product selection.

People with sensitive skin, eczema, or skin conditions who are tired of products full of synthetic chemicals, parabens, and artificial fragrances. J&M Herbals' entire product line is built around the premise that what goes on your body should be as clean as what goes in it.

Those experiencing hair thinning or hair loss who want a natural, herbal approach backed by real customer results rather than clinical marketing claims.

Families looking for clean, non-toxic alternatives for everyday personal care — from baby soap to deodorant to shampoo — made by people who use the same products on their own family.

Supporters of small, independent, minority-owned businesses who want their dollars to go directly to a humble, hard-working couple doing meaningful work in their community.

Pricing at a Glance

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Why We Recommend J&M Herbals

J&M Herbals is one of those rare small brands where the story behind the product is as powerful as the product itself. Mariela Franco did not start a wellness company to capitalize on a trend — she started it to keep her husband out of pain, then kept going because it worked for everyone around her too. That origin gives J&M Herbals a credibility that no amount of marketing can manufacture.

The ingredients are locally sourced, the batches are small, the formulas are clean, and the results that customers report — reduced chronic pain, baby hair growth, clearer skin, better sleep — reflect a brand that genuinely knows what it is doing. When you shop at J&M Herbals, you are supporting a Latina-owned, family-run small business in rural California, and receiving products made with the kind of personal care and intentionality that larger brands simply cannot replicate.

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