Herb'N Eden (herbneden.com) is a Black-owned direct-to-consumer natural skincare brand founded in 2015 by Quinton and Terran Lewis, headquartered in Douglasville, Georgia. What started as a bar of lavender soap made from a library craft book has become one of the most compelling entrepreneurial success stories in the American natural beauty industry — a brand that went from a garage in Georgia to a $2.6 million sales year, a $1.2M venture investment, and a place on the Inc. 500 list of fastest-growing companies in the United States. Plant Proper

The Herb'N Eden brand was literally built on love: the love between Terran and Quinton, and their love for using what the Earth gives us to be well. Their journey began when the couple volunteered at Urban Sprout Farms in Atlanta — a community farm that introduced them to a lifestyle of health, sustainability, and growing things from the ground up. Terran's interest in medicinal herbs, fueled by that farming internship, inspired her to eventually found the line. wethriftPlant Proper

After interning at the farm for about three years, the Lewises began selling its plants at farmer's markets. Wanting a skill of her own to bring to the market, Terran picked up a book on crafts and discovered soap-making. After making her first bar of lavender soap using a melt-and-pour base, the connection happened instantly — herbs and essential oils could go in soap. She started posting pictures of her soap on social media, and people started commenting that they wanted to buy a few bars. Quinton, already entrepreneurial and skilled in branding and marketing, encouraged her to go further. Plant Properwethrift

It was just the two of them for the longest time, making soap in Quinton's in-laws' garage. By 2019, the Lewises had opened a brick-and-mortar shop in Douglasville, Georgia, and hired their first employees. Then 2020 arrived — and with it, unprecedented demand. With consumers scrambling to stock up on soap, the demand went over their production capacity. Before long, Herb'N Eden had wrangled a team of 30 employees to keep up with demand, and in 2020 the brand reached $2.6 million in sales. Plant ProperPlant Proper

After that unprecedented growth, Herb'N Eden received a $1.2M investment from Mercantile Venture Capital, with participation from The Core Venture Studio. This funding was allotted for accelerating product category expansion, optimizing internal operations, enhancing performance marketing, and upgrading web development — all while staying true to the in-house, small-batch production that made the brand so successful. Plant Proper

Herb'N Eden also ranked among the Inc. 500 as one of the fastest-growing consumer product companies in the United States — a milestone that Quinton framed as a door-opener for other Black entrepreneurs: "We recognize how big of a feat it is to not only run a business amidst financial hardship but to grow as well. We're looking forward to continuing to reach new heights that will help pave a way for other Black entrepreneurs to do the same." Plant Proper

Throughout all of it, the brand's founding commitment has never wavered. Herb'N Eden does not use any fragrance oils or toxic ingredients like phthalates and parabens in their products. Only therapeutic grade essential oils are used for their aromatherapy benefits, because fragrance oils lack any therapeutic benefits and are typically full of unknown ingredients prone to irritating sensitive skin. Their sunflower oil comes from a local farm. It started in a garden. And they remain hand-crafted. Plant ProperPlant Proper

What Herb'N Eden Offers

Bar Soaps — The Foundation of the Brand Herb'N Eden offers several starter options including the 5 for $25 bar soap deal — one of the most frequently cited entry points by new customers discovering the brand. Bar soaps are made with therapeutic grade essential oils, plant-based butters and oils, and botanicals chosen for skin health. Skin-type specific formulas address eczema, dry skin, acne, sensitive skin, and hyperpigmentation. Popular bar soap varieties include South African Lavender, Oatmeal Honey, and Vanilla Mint Coffee. Spend $59 or more to unlock free shipping on Body and Facial Care Bar Bundles. Plant Proper

Whipped Body Butter One of Herb'N Eden's most celebrated products and a consistent driver of repeat purchases. The Whipped Body Butter is made with shea butter, coconut oil, cocoa butter, sunflower oil, and therapeutic grade essential oils — whipped to a light, airy texture that melts into the skin without greasiness. Available in multiple scent profiles including Geranium and Lavender, Rose Water Kefir, and others. Customers describe it as the most moisturizing body butter they have ever used, noting it leaves skin soft, hydrated, and subtly fragrant without synthetic perfume.

Body Oil A lightweight, skin-nourishing body oil formulated with plant oils and therapeutic essential oil blends. The Lavender and Geranium Body Oil is among the brand's most frequently praised products by reviewers and press alike — described as absorbing beautifully, leaving skin silky rather than oily, and delivering genuine aromatherapy benefit through its essential oil content.

Body Wash A plant-based liquid body wash that extends the Herb'N Eden skin health philosophy into a rinse-off format — gentle enough for daily use, effective enough to genuinely cleanse without stripping the skin's natural moisture barrier. Formulated without synthetic sulfates or artificial fragrance.

Natural Deodorant One of the brand's most functionally important products for health-conscious consumers. Herb'N Eden's natural deodorant is free of aluminum, synthetic fragrances, parabens, and harsh chemicals — relying instead on plant-based ingredients and therapeutic essential oils to neutralize odor naturally. Customers with sensitive underarm skin who have reacted to conventional and other natural deodorants describe this formula as the first one that works without irritation.

Facial Bar Soap and Facial Skincare Herb'N Eden offers face-specific bar soaps formulated for the more delicate skin of the face, as well as a facial serum — extending the brand's plant-based, essential-oil-driven approach to targeted facial care. The facial soap is particularly praised by customers with acne-prone and sensitive facial skin who have found conventional face washes too harsh.

Bath Salts Mineral-rich bath salts infused with therapeutic essential oils for a full-body aromatherapy and skin-nourishing bath experience. The bath salts round out Herb'N Eden's goal of taking over the bathroom with clean, plant-powered alternatives for every step of the bath and body routine.

Travel and Sample Sets A sample-sized travel set consisting of bar soap, body wash, body butter, body oil, and deodorant — the ideal introduction to the full Herb'N Eden product ecosystem at a lower entry price. Consistently recommended for first-time buyers who want to experience the brand's range before committing to full-size products. Plant Proper

Baby and Sensitive Skin Products Herb'N Eden offers an ultra-gentle baby product line formulated safe for the most sensitive skin. These products reflect the brand's commitment to clean, non-toxic formulas that the whole family — including the youngest members — can use with confidence.

Bundles and Last Chance Sale Herb'N Eden offers curated bundles across their soap and skincare lines, as well as a Last Chance sale section at herbneden.com/collections/last-chance for discounted end-of-line and seasonal products. Bundles represent the best per-unit value in the catalog.

Who Is Herb'N Eden For?

People with eczema, dry skin, and sensitive skin who have been let down by commercial soaps full of synthetic detergents, artificial fragrances, and preservatives that strip and irritate rather than nourish. Terran receives daily messages from people telling her how Herb'N Eden products have helped their skin challenges — including people who shed tears telling her how she has helped their loved ones with confidence. wethrift

Clean beauty and non-toxic living advocates who read ingredient labels, avoid phthalates and parabens, and want every product in their bathroom to meet the same standard they hold for the food they eat. Herb'N Eden's zero-synthetic-fragrance policy is a non-negotiable for this customer.

Supporters of Black-owned, family-run businesses who want their dollars to go directly to a couple who built something meaningful from scratch — from a garage in Georgia to the Inc. 500 — and who remain personally invested in the quality and mission of every product they make.

Aromatherapy and essential oil enthusiasts who understand the difference between a product scented with therapeutic grade essential oils and one masked with synthetic fragrance, and who want the genuine mind-body benefit of real botanicals in their daily routine.

Gift shoppers looking for a beautiful, meaningful, and universally appreciated bath and body gift. Herb'N Eden's aesthetic packaging, the compelling founder story, and the genuine quality of the products make the Travel Set and bar soap bundles excellent gifts for any occasion.

The whole family — from babies (ultra-gentle baby line) to adults with specific skin concerns — making Herb'N Eden a single-brand bathroom solution for households committed to natural living.

Pricing at a Glance

Use a Herb'N Eden coupon code from this page to save up to 30% at herbneden.com. Code WELCOME10 has been confirmed for 10% off for new customers. Code TODAY20 has been confirmed for 20% off. Code NATURAL30 has been reported for 30% off sitewide.

Why We Recommend Herb'N Eden

Herb'N Eden is one of those rare brands where every element of the story reinforces the quality of the product: a couple who started in a garage because they genuinely believed in what plants can do for skin; a commitment to therapeutic grade essential oils that never wavered even as the business scaled to millions in revenue; a community of customers who message Terran daily with stories of confidence restored and skin healed; and a track record that put them on the Inc. 500 alongside companies with far more resources and far less soul.

The ability to add herbs and plant oils to soap was a revelation for Terran, and that revelation has never stopped driving Herb'N Eden forward. When you buy Herb'N Eden, you are buying a product made by hand, in small batches, by people who care about what goes on your skin — because they use the same products on their own families every day. Plant Proper

Find the latest Herb'N Eden coupon codes on this page to save on your first or next order at herbneden.com.