Ette Tete (ettetete.com) is a family-owned Latvian children's furniture brand founded in the summer of 2016 by Linda Riekstiņa-Šnore and her husband Krišjānis — two parents who began crafting wooden furniture in the basement of their own home, driven not by a business plan but by a simple, deeply personal need. As their family grew, so did their need for children's furniture that was genuinely well-made, functionally thoughtful, visually beautiful and free from the cheap plastic that fills so many children's product aisles. What began as cradles and highchairs made for their own children has grown into a 33-person workshop near Tinuzi, Latvia, shipping to over 42 countries worldwide — from Europe and the United States to French Polynesia — with a waiting list that reflects customers who are willing to wait up to two months from order to delivery rather than compromise on quality.

The Name: From a Child's First Word to a Global Brand

The story behind the name Ette Tete is one of the brand's most distinctive and human details. When the brand was created in 2016, Linda and Krišjānis's eldest son Madars was just two years old. At that age, he had his own word for everything around him: "ette, ette, ette" — a sound he repeated constantly for the things he loved and wanted. The word stuck with the whole family and felt like the natural name for a brand built around children and the furniture made for them. Tete, the second element of the name, is a reference to the father — the "tete" who was handcrafting everything in the basement while Linda watched over the children upstairs. The name is easy for children to say, joyful in its sound, and carries within it the exact story of how the brand came to exist. To this day, the Šnore children still call all of their family's furniture simply "ette."

Ette Tete is described by Linda as a fourth child — growing alongside their sons Madars and Magnuss, and daughter Māra, shaped by the same rhythms of family life and the same practical discoveries about what children actually need from furniture to play, develop and participate in daily life with safety and confidence.

The Philosophy: From Family to Family

Ette Tete's foundational philosophy is stated simply and means exactly what it says: from family to family. Because the brand's creators are parents themselves, every product decision is evaluated against the standard of what they would want for their own children. The brand is explicit that it does not want to produce goods for the sake of production — a direct rejection of the overproduction of unpractical children's products that already crowd the market. Every product Ette Tete makes is designed to be sustainable and inheritable across generations, multifunctional across different ages and stages, easy to integrate into daily family life, and beautiful enough to be a considered presence in the home rather than an eyesore to be hidden away.

Products are made to order from locally sourced Baltic birch plywood — both the manufacturing and the primary material come from Latvia, which reduces the greenhouse gas footprint associated with material transport. FSC-certified plywood is used throughout. All surfaces are treated with water-based UV paint or varnish that is non-toxic and child-safe, tested and certified under the EN 71 European toy safety directive. Packaging uses as little plastic as possible. Ette Tete holds ISO 9001:2015 and ISO 14001:2015 certification — international management system standards covering quality and environmental responsibility respectively. All products are certified to withstand 50 kg (110 lbs), and the manufacturing workshop operates across 860 square metres near Tinuzi, Latvia.

The Products: Helper Towers, Climbing Frames and Montessori Furniture

Ette Tete's product range centres on two categories that define its position in the children's furniture market: Montessori-aligned helper towers that allow toddlers to safely participate in daily adult activities, and Pikler climbing frames that support independent gross motor development through open-ended, child-led play.

The STEP'n'SIT® is Ette Tete's most celebrated product and the brand's most decorated design achievement. It is a convertible helper tower and table — a single piece of furniture that allows toddlers from 18 months to safely stand at counter height alongside a parent in the kitchen or at the sink, and that converts in seconds into a table and chair set for drawing, playing, eating snacks and other seated activities. The STEP'n'SIT® holds a WIPO (World Intellectual Property Organisation) registered patent (DM/97 068), won 1st place in the Industrial Design category of Latvia's Export and Innovation Award, and in 2025 and 2026 earned both the Junior Design Award 2025 for excellent and innovative product design, and the German Design Award 2026 — one of the most prestigious international product design recognitions in Europe. Personalisation is available: a child's name, nickname or family name can be laser-engraved on the upper rib for an additional €8.

The STEP UP is Ette Tete's classic Montessori learning tower — a kitchen helper tower that brings children from 18 months safely up to counter height so they can observe, participate and help with daily tasks, developing practical life skills, fine motor skills and confidence in a safe and controlled environment. Like all Ette Tete helper towers, it is certified under EN 17191:2021, EN 14183:2003 and EN 12520:2015 — the European standards for children's furniture, step stools and furniture safety.

The MOPITRI® is Ette Tete's unique modifiable Pikler climbing frame — a four-segment wooden climbing structure inspired by the Emmi Pikler pedagogy that supports gross motor development, creativity, agility and independence from 12 months. The MOPITRI® can be reconfigured into multiple shapes — a steep triangle, a low ramp, a house shape, two separate smaller triangles — allowing the climbing challenge to evolve with the child's abilities so the frame never becomes stale. The FIPITRI is the five-segment version — a larger, expanded climbing structure offering even more spatial variation. The MOFI Growing Segment allows MOPITRI® owners to expand their frame over time without buying an entirely new product. The SIPITRI is the brand's starter climbing frame. All Pikler frames are made from FSC-certified birch plywood with child-safe varnish and no plastic in the packaging.

The CUBITRI® is Ette Tete's unique wooden Pikler cube and playhouse — a cube-format climbing structure that doubles as a small playhouse for imaginative play. The CUBITRI® won the Junior Design Award 2025 for Best Toy Design. A sliding and climbing ramp is available as an accessory for both the MOPITRI® and FIPITRI, providing a sliding surface on one side and a crawling/climbing surface on the other. A Play Tent accessory transforms any climbing frame into a sheltered hideaway for imaginative play. The brand's newest collection, TULLA, is a Montessori-inspired furniture line designed to grow with the child — extending the brand's philosophy of long-lasting, adaptive design further into the home furniture category.

All products arrive disassembled — to reduce transport costs and damage risk — with assembly instructions provided in both paper and video format. Products are painted with water-based UV paint and varnish that is non-toxic and safe for all ages.

Ette Tete ships worldwide — to anywhere packages and courier post can be delivered. Payment is accepted by credit card, bank transfer and PayPal. Free delivery and returns are available on qualifying orders. Find all current Ette Tete coupon codes and deals on this page. Disclosure: This page may contain affiliate links. If you purchase through our links, Greats Coupons may earn a commission at no additional cost to you. We only recommend products we believe provide genuine value.