While the world we live in now is the best that has ever been, it has also never been busier. It demands more of us that we can give. We think about a thousand things, all at once. We take this unnecessary thinking with us to bed, we sleep less and we are tired the next day. Day after day, night after night, this can easily turn into a negative snow ball effect resulting in insomnia, or worse, anxiety or depression.

Sleeping is like 'trying to be healthy'. We all know what we need to do (eat more veggies, drink more water, exercise more), but we just don't do it.

We can't explain why this is. There is some sadistic pleasure about it. We'd rather watch a good TV show instead of going to bed a little earlier. We dabble into healthy foods and sleep occasionally and hope for the best.

Our sole purpose is to break this pattern. By turning countless hours of rolling around mindlessly in bed into a peaceful falling-asleep experience, we might just turn this negative snow ball effect into a positive one.

Drowsie is a very simple tool that allows you to do this. It lets you listen to sounds that you like, completely privately. So you actually enjoy going to bed every night.

Drowsie started with a simple idea.
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Lack of sleep causes us to feel:
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Tired
Angry
Frustrated
Unsatisfied
Irritable
The list goes on...

We asked ourselves this question:

"How do we improve sleep so that we spend more time in the day feeling positive?"

We explored a variety of ideas including mattresses, cooling weighted blankets, guiding ceiling lights etc.

We learned that the ONE THING that truly helps to fall asleep is sleeping sounds at bedtime.

This is why apps like Calm and Headspace have boomed in recent times.

There was ONE PROBLEM. There was no means to consume these sounds comfortably and privately in bed.

So we got to work.

After months of research, we found a solution in the form of a wireless speaker. We knew the following was non-negotiable:​

Thin and extremely comfortable under the pillow
Silent enough so that the person next to you can't hear it
A battery that lasts all night long
Easy integration with all sleeping apps

We created and tested over 20 different prototypes including 3D printed plastic enclosures