Crescent Moon Alchemy Co. (crescentmoonalchemyco.com) is a fantasy lifestyle and TTRPG accessories brand with a viral origin story: in April 2022, founders Ryan and Micaela created what would become the original Floating Dice Potion — a handmade potion bottle containing a floating D20 die suspended in a shimmering liquid elixir. The concept went viral overnight, launched their small business, and inspired an entirely new product category in the TTRPG accessories market. What started as a whimsical experiment by a husband-and-wife team has grown into a brand with 168,900+ TikTok followers, 3.1 million TikTok likes, and a fiercely devoted community of adventurers, gamers, and fantasy fans worldwide.

Ryan and Micaela run Crescent Moon Alchemy Co. with only one other team member: Aria, their rescue tabby cat, who serves as head of biscuit-making operations. Micaela is an Army Veteran. Ryan can play almost any instrument you hand him. The brand's personality — warm, whimsical, genuinely community-driven, and deeply invested in its customers — comes through in every product, every packing video, and every social media post. This is a small business in the truest sense, with founders who are accessible, responsive, and transparently invested in the community that supports them.

Sustainability is central to the brand's identity. Crescent Moon Alchemy Co. has partnered with Ecologi — a sustainability platform that funds carbon reduction projects, renewable energy, and community-led reforestation efforts globally. Every item purchased funds one tree planted through Ecologi's rigorously vetted reforestation network. The brand's commitment to giving back extends beyond environmental sustainability to community: the Side Quest Ambassador Program connects passionate fans with the brand as official ambassadors, providing exclusive discount codes, early product access, and community recognition.

Free US shipping applies on orders over $100 — overcharge refunds are processed if shipping is inadvertently overbilled. International shipping is available. Orders containing both in-stock items and pre-order or back-order items can be split at the customer's request so in-stock items ship immediately without waiting for the pre-ordered items to arrive. The brand maintains a dedicated Product Tracker page on the website to keep customers updated on all active pre-orders and back-orders without the need for frequent email communications.

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**The Original Story: How the Floating Dice Potion Changed Everything**

In early 2022, Micaela and Ryan were experimenting with ideas for unique TTRPG accessories. The concept they landed on: a handblown glass bottle containing a D20 die that appears to float suspended in a shimmering, color-changing liquid potion. Shake the bottle — the transparent liquid transforms into a swirling, shimmering elixir. Flip the bottle over — the D20 floats to the top of the swirling cloud and reveals your roll. The result is a piece of functional gaming art that looks exactly like a magic potion from a fantasy game, and actually serves as a dice roller.

The creation went viral on TikTok in April 2022 overnight. Crescent Moon Alchemy Co. launched as a business on the back of that single viral moment, and the Floating Dice Potion remains the brand's signature product and the product most associated with its identity. The brand is explicit about its claim: "We're home of the original Floating Dice Potion." The dice potion market that exists today — with multiple brands selling similar products — traces its origin to Crescent Moon Alchemy Co.'s viral moment.

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**What Crescent Moon Alchemy Co. Sells**

**Signature Floating Dice Potions**

The original and most beloved product. Each Floating Dice Potion is a handmade potion bottle containing a floating D20 die suspended in a shimmering, color-shifting liquid. The mechanism works through a combination of liquid density matching and die weighting — the D20 is weighted on the bottom to float upright on the liquid surface, revealing a rolled number when the bottle is flipped. Shake the bottle and the transparent liquid shimmers and swirls into a color-shifting elixir effect.

Dice Potions are available in multiple colors — red, blue, black, purple, and green are the core colorways — each corresponding to a different potion color fantasy aesthetic. The potions function as actual dice rollers but are equally prized as desk ornaments, display pieces, and conversational gaming table centerpieces. Slot pockets for Dice Potions are built directly into the front zipper compartment of the Ultimate Game Night Backpack, making the potion-to-backpack integration a feature of the bag design.

The Dice Potion collection page at crescentmoonalchemyco.com is titled "Handmade Dice Potions" and "Alchemy Travelers" — a name that reflects the brand's philosophy that every adventurer deserves gear as magical as the worlds they play in.

**Ultimate Game Night Backpack ($89.99)**

The Ultimate Game Night Backpack is Crescent Moon Alchemy Co.'s most ambitious and most discussed product — a fully custom-designed fantasy-inspired backpack built specifically for TTRPG players, tabletop gamers, and convention attendees. Every feature was designed by Ryan and Micaela from the ground up to address the specific needs of someone carrying a TTRPG kit:

- **Water-resistant interior lining** — protecting rulebooks, character sheets, dice, and electronics from spills and weather.
- **Padded laptop sleeve** — fitting standard laptops and tablets for the digital dungeon master or player who manages campaigns digitally.
- **Removable dice and gear pouches** — side pouches that detach and reattach, allowing the backpack to adapt to the exact volume of gear being carried. Use them full, remove one, or take them as standalone dice bags.
- **Dedicated Dice Potion slots** — the front zipper pocket includes specifically shaped protective sleeves sized for the Signature Floating Dice Potions, allowing up to two potions to travel securely without rattling.
- **Mesh pocket** for smaller items adjacent to the Dice Potion sleeves.
- **Adjustable battle mat straps** — external straps on the back panel for securing a rolled battle mat to the exterior of the bag, eliminating the need to carry a separate tube or case for the mat.
- **Exterior water bottle pocket** — sized specifically for the Ultimate Game Night Bottle, but fits standard 16–24 oz bottles. An additional interior bottle strap accommodates larger bottles as well.
- **Size-inclusive straps** — the backpack is designed for a broad range of body types, with strap length and adjustment points that accommodate size inclusivity as a design priority, not an afterthought.

Available colors: Sapphire Blue (in stock), Amethyst Purple (in stock), Wine Red (pre-order, expected Summer 2026), Forest Green (back-order, expected Summer 2026), Midnight Black (back-order, expected Summer 2026). The brand's color strategy is deliberate — each colorway is given a fantasy-themed name that evokes the aesthetic world the bag is designed for.

**Quester's Crossbody ($69.99)**

The Quester's Crossbody is Crescent Moon Alchemy Co.'s second flagship bag — a versatile 4-in-1 carry system that functions as a crossbody bag, shoulder bag, hip bag, or mini backpack depending on how the straps are configured. At 11"×6.5"×3.5" it is compact but surprisingly roomy, with multiple interior organizer pockets, a padded tech pocket for tablets or e-readers, quick-access outer pockets, and charm-ready D-rings on the sides for keychain and charm attachments.

The Quester's Crossbody is built from durable canvas, PU leather, and metal hardware — a material combination designed for convention durability and daily wear. Size-inclusive straps accommodate a wide range of body types. The D-rings on the side pockets allow personalization through charm and keychain attachments, making the bag customizable for each individual adventurer's aesthetic.

Available colors: Wine Red (in stock), Midnight Black (back-order, expected Summer 2026), Forest Green (pre-order, expected Summer 2026), Sapphire Blue (pre-order, expected Summer 2026), Amethyst Purple (pre-order, expected Summer 2026). The Quester's Crossbody is the brand's convention and daily carry companion — light enough for Renaissance fairs, anime conventions, and game nights, spacious enough for a full everyday carry.

**Enchanted Wish Bottle**

The Enchanted Wish Bottle is one of Crescent Moon Alchemy Co.'s most magical-feeling products — a color-changing display bottle that responds to light conditions in three distinct ways: in standard indoor lighting it displays a beautiful blue sparkle; moved into direct sunlight it shifts from blue to purple; in darkness it glows bright green with blue highlights. The color-changing effect is described by the brand as making the bottles "almost like they are alive."

The Enchanted Wish Bottle is a display and gifting product — not a dice roller, but a piece of atmospheric decor for gaming tables, reading nooks, shelves, and fantasy-themed spaces. It is one of the products most frequently purchased as gifts for TTRPG players and fantasy enthusiasts who don't necessarily roll dice themselves.

**Pocket Potion Keychains (from $14.99)**

A miniature version of the Floating Dice Potion concept in keychain format. Each Pocket Potion Keychain is shaped like a tiny potion bottle with a miniature D20 that appears to float atop a shimmering bed of colored liquid — the same visual magic as the full-size Dice Potion, scaled to keychain size. The D20 is weighted on one side to float upright and is decorative only (not functional for gaming). Available in multiple shimmering color options. Clips directly to keys, dice bags, the Ultimate Game Night Backpack, or the Quester's Crossbody D-ring attachment points — making them a natural complement to both bags.

**Mystery Dice Sets**

Crescent Moon Alchemy Co. offers mystery dice sets — curated or random polyhedral dice sets at discounted pricing for players who enjoy the surprise element. Mystery dice sets are a popular entry point for new players who want quality dice at accessible prices and experienced collectors who enjoy discovery purchases.

**Liquid Core Dice Sets**

The brand carries liquid core dice sets — featuring the swirling, flowing liquid core visual effect that complements the Floating Dice Potion aesthetic. Liquid core dice sets are available in multiple colorways with glitter effects, positioned as functional gaming dice that carry the same magical visual language as the Dice Potions.

**Class-Themed Mugs**

Crescent Moon Alchemy Co. produces TTRPG class-themed ceramic mugs — including Artificer and Barbarian as confirmed class designs — for players who want to represent their character class in everyday life. These are practical desk and kitchen accessories with a fantasy gaming identity.

**Apparel — Dice Goblin & More**

The brand offers TTRPG-themed apparel including the "Dice Goblin" sweatshirt and other designs for the gaming lifestyle community. Apparel is noted as made-to-order for customers who need additional sizes or specific design variations beyond what is listed — contact the brand for made-to-order apparel requests.

**Guaranteed Packing Videos**

A uniquely Crescent Moon feature: customers can purchase a Guaranteed Packing Video add-on at checkout. The brand will film the packing of that specific order, post it on their social media (TikTok, Instagram), and tag the customer's username — a personal connection between the brand and the buyer that also directly supports the small business's growth. Customers who purchase this add-on should leave their username in the order notes at checkout.

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**The Side Quest Ambassador Program**

The Side Quest Ambassador Program is Crescent Moon Alchemy Co.'s affiliate and community program — connecting passionate fans with the brand as official ambassadors. Ambassadors receive exclusive discount codes to share with their communities, early access to pre-orders and new product launches (before Discord and general public access), and community recognition through the brand's social platforms. The Side Quest Ambassador program is the fastest path to the deepest discounts on Crescent Moon Alchemy Co. products for community members who actively create content or share the brand with their networks.

**Discord Community**

Discord members receive the second tier of early access — before the general public but after Side Quest Ambassadors. Discord community members get early access to pre-order openings, exclusive promo codes shared within the server, and direct communication with Ryan and Micaela about upcoming products. The Discord community is referenced across the brand's social channels as the most active gathering point for the Crescent Moon Alchemy Co. adventurer community.

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**Sustainability: Ecologi Partnership**

Every item purchased from Crescent Moon Alchemy Co. funds one tree planted through the brand's partnership with Ecologi — a sustainability platform that rigorously vets reforestation and carbon removal projects to ensure trees are planted in the right ecosystems, with local communities, and with verified impact. The brand's Ecologi impact page is publicly viewable from the product pages on crescentmoonalchemyco.com. The reforestation funding is automatic — customers do not need to opt in or take any additional action; the tree is funded with every item in the order.

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**Who Is Crescent Moon Alchemy Co. For?**

**DnD, Pathfinder, and TTRPG players** who have always wanted gear that looks like it belongs in the game world — not just at the table — will find the Floating Dice Potions, the Ultimate Game Night Backpack with Dice Potion slots, and the Quester's Crossbody the most thematically coherent gaming lifestyle products available anywhere.

**Convention attendees** — anime conventions, Renaissance fairs, TTRPG events, cosplay events — who need a bag that looks immersive in the convention context while functioning practically as an all-day carry will find the Quester's Crossbody and the Ultimate Game Night Backpack the best convention bags on the market in the fantasy lifestyle category.

**Gift buyers for TTRPG players and fantasy fans** who want something genuinely unlike anything the recipient has received before will find the Floating Dice Potions, Pocket Potion Keychains, and Enchanted Wish Bottles the most distinctive and immediately impressive gift options in the TTRPG accessories category. These are objects that prompt a reaction — and the viral origin of the Dice Potion means many recipients will already know the brand.

**Fantasy lifestyle enthusiasts** who don't necessarily play TTRPG but are drawn to the aesthetic of potions, magical objects, and fantasy décor will find the Enchanted Wish Bottle, Dice Potions as display pieces, and the class-themed mugs accessible without any gaming context.

**Sustainability-conscious shoppers** who want their purchases to have a documented environmental impact will find the Ecologi tree-planting integration one of the most transparent and verifiable sustainability commitments in the small business gifting space.