Clever Supply Co. (cleversupply.co) is an independent handcraft camera accessory brand based in Louisville, Kentucky, founded by a former wedding photographer who wanted the things he used every day to be made to last and inspire him to keep shooting. That founding philosophy -- that daily-use gear should be built to endure, improve with age, and actually make you want to pick up your camera -- remains the core of everything Clever Supply Co. makes and sells.

Every strap, harness, and bag that leaves the Clever Supply Co. workshop is made by hand, from start to finish, in Kentucky. Not outsourced. Not assembled from pre-cut kits. Cut, punched, riveted, and finished in-house -- which is why lead times run approximately one week and every product carries a level of quality control and craft consistency that no mass-production supply chain can replicate.

The brand's leather comes from USA-tanned full-grain hides -- the highest-quality cut of leather, where the natural grain and surface of the hide is preserved intact rather than sanded, corrected, or coated. Full-grain leather starts firm and breaks in over time, softening with use and developing a rich, personalized patina as the natural oils from the photographer's hands condition the hide. A Clever Supply Co. strap that has been worn for two years on a Leica or a Fujifilm X100 looks and feels fundamentally different from a new one -- and significantly better. It becomes uniquely yours, shaped by the exact way you carry your camera and the miles you have covered with it.

The brand is available with 38,000 Instagram followers and strong community presence among Fujifilm, Leica, and mirrorless camera photographers who prioritize quality gear with real craft heritage. Clever Supply Co. products are stocked at select retailers including B&H Photo, Pro Photo Supply, and Moment, and are also available directly at cleversupply.co.

What Clever Supply Co. Offers

Camera Straps

Clever Supply Co.'s camera strap lineup is the heart of the brand -- a focused range of hand-cut full-grain leather straps in classic and minimalist silhouettes, available in multiple leather colors and with optional Peak Design anchor link integration for photographers already invested in the Peak Design ecosystem.

Original Camera Strap -- $68: The foundational product and the purest expression of the Clever Supply Co. philosophy. At just half an inch wide, the Original is deliberately unobtrusive -- a minimal, clean strap that stays out of the way so the photographer can focus entirely on shooting. Cut from full-grain leather, it connects to cameras via split rings or traditional lug attachments. Available in English Tan, Black, Chestnut, and Natural Pueblo leathers. Softens and develops a personal patina with use.

Adjustable Camera Strap -- $78: A wider, more versatile version of the Original with an adjustable length mechanism for photographers who prefer to vary their carry position between neck and shoulder, or who share their camera with others. Available in English Tan, Black, Chestnut, Natural Pueblo, and additional colorways.

ioe Camera Strap -- $68: A refined, minimal design offered in Black and English Tan. Focused on clean aesthetics and reliable everyday carry for mirrorless and film camera photographers.

Minimal Anchor Strap with Peak Design AL -- $124: A slim, elegant neck strap built with Peak Design Anchor Links integrated directly into the ends, allowing instant one-handed camera attachment and detachment for photographers using the Peak Design system. Available in English Tan, Black, Chestnut, and Natural Pueblo leathers.

Adjustable Anchor Strap with Peak Design AL -- $119: The full-adjustable version of the Peak Design-integrated strap, offering the flexibility of length adjustment combined with Peak Design quick-release anchor compatibility. Available in English Tan, Chestnut, Black, and Natural Pueblo leathers.

Skinny Anchor Strap with Peak Design AL -- $99: The narrowest Peak Design-compatible strap in the lineup -- a minimal, low-profile carry option for photographers who want quick-release convenience without sacrificing the clean aesthetic of a slim leather strap. Available in English Tan, Black, Chestnut, and Natural Pueblo leathers.

Camera Wrist Straps

Skinny Wrist Strap with Split Ring -- $54: A 3/4-inch full-grain leather wrist strap offering a secure, minimal carry alternative to neck straps -- ideal for street photographers, compact mirrorless users, and anyone who prefers to carry their camera by hand rather than around the neck. Constructed with a nickel-plated tempered steel split ring, black PVD non-abrasive brass rivet, and an optional leather bumper. Available in English Tan, Black, Natural Pueblo, and Chestnut leathers.

Anchor Camera Harness

Anchor Camera Harness -- from $299: The premium dual-camera harness designed for wedding photographers, photojournalists, and any working photographer who needs to carry two bodies simultaneously. The harness uses Peak Design Anchor Links for silent, tool-free camera attachment and detachment -- with no rattling metal clasps or distracting hardware. Designed to be lightweight and quiet in operation, it integrates seamlessly with the Peak Design ecosystem so photographers can move between their harness and their individual Peak Design straps without changing anchor hardware on the camera. Available in Black and Brown leathers.

The Anchor Camera Harness emerged directly from a gap in the market identified by Clever Supply Co.'s founder as a former wedding photographer -- the complete absence of a dual-camera harness that natively supported Peak Design Anchor Links without modification. It was built for photographers who are already invested in Peak Design and do not want to attach bottom-mount clasps to their cameras.

Camera Bags and Slings

Camera Sling V2 6L -- $198: A 6-liter camera sling bag designed for photographers who need a compact, accessible carry for a full shooting kit. Built for daily carry, street photography, and travel. Available in Black and Tan colorways.

Sidekick Pro 2L -- $99 (currently $84 on sale): A compact 2-liter bag designed to carry an everyday camera kit and make photography an effortless part of daily life. Dimensions of 9 by 6 by 4 inches. Weighs 11 ounces with the included padded insert. Adjustable 1.5-inch webbing strap running 54 inches buckle to buckle. Materials include waxed canvas (Tan) or 400D Cordura (Black), both weather-resistant. YKK coated weather zippers, EVA foam structure and protection, and the proprietary Clever Cube padded insert. Available in Tan and Black.

Leather Colors and Materials

All Clever Supply Co. leather straps are made from USA-tanned full-grain leather in a selection of signature colorways:

English Tan: A warm, medium tan that develops a rich honey-amber patina with use. The most popular colorway and the one most commonly paired with Fujifilm and Leica cameras.

Chestnut: A deeper reddish-brown tone that breaks in to a dark, warm patina. Pairs particularly well with vintage-style film cameras and darker camera bodies.

Black: A classic, clean black leather that develops a subtle, dark sheen with conditioning and use.

Natural Pueblo: A lighter, more natural-toned leather with a distinctive texture. Available on limited and special release products and most standard strap models.

Special and limited releases -- including the recent Ocean Blue Pueblo colorway -- are offered periodically through the Clever Supply Co. website and newsletter, often in small batches.

Hardware and Construction

Every Clever Supply Co. strap uses solid brass hardware -- not plated zinc, not aluminum, not plastic. Solid brass ages gracefully, developing a warm tarnish that complements the leather patina rather than corroding or flaking. The rivets are black PVD or brass-finished, selected for non-abrasive contact with camera lugs and body surfaces. Split rings are nickel-plated tempered steel for secure, long-lasting camera attachment.

Peak Design Anchor Links are genuine Peak Design hardware, not third-party alternatives -- ensuring full compatibility and reliability with Peak Design camera clips, mounting plates, and other Peak Design accessories throughout the ecosystem.

Who Is Clever Supply Co. For?

Fujifilm photographers, particularly X-series users (X100 series, X-T series, X-Pro series), who want a leather strap that complements the film-inspired aesthetic of their camera bodies and develops character alongside the camera over time.

Leica photographers for whom equipment quality and craft heritage are fundamental values, and who want a strap that matches the precision and longevity of their cameras.

Mirrorless photographers (Sony, Nikon Z, Canon R, and others) who are tired of nylon straps and synthetic accessories that feel out of place with quality camera equipment.

Film photographers shooting on 35mm or medium format who want a strap with the same analog character and aging quality as their cameras.

Peak Design users who want a leather strap option within the Peak Design ecosystem -- all Peak Design-compatible Clever Supply Co. straps use genuine Peak Design Anchor Links and are fully compatible with Peak Design clips, mounts, and other accessories.

Wedding and event photographers who carry two bodies simultaneously and need a quiet, professional dual-camera harness without rattling hardware or clunky bottom-mount clasps.

Photographers who simply want gear they can keep for decades -- not replace every season -- and who appreciate the difference between something that wears out and something that wears in.

Why Clever Supply Co. Stands Out

The camera accessory market is flooded with inexpensive, mass-produced nylon straps and synthetic bags that do their job adequately but offer no real craft quality, no character development over time, and no genuine reason to feel attached to them. Clever Supply Co. occupies a completely different position.

Making every product by hand in Kentucky, from USA-tanned leather, with solid brass hardware and genuine Peak Design integration, Clever Supply Co. builds things that photographers do not want to replace. Customer reviews consistently describe straps that have been on the same camera for two or three years, improving in feel and appearance with every use. The Etsy and website reviews repeatedly mention the quality of the leather, the craftsmanship of the construction, and the responsiveness of the team -- including founder Todd -- in resolving any issue immediately and personally.

The brand ships new orders in approximately one week from the Kentucky workshop. US orders arrive in 5 to 7 business days. International orders take 7 to 16 days, with expedited options available. Returns are accepted within 14 days of purchase for a full refund less shipping costs. Customer support is available Monday to Friday, 8am to 4pm Eastern, with an average response time of 24 hours.