Alice Lane Home Collection (alicelanehome.com) is one of America's most admired luxury home furnishings boutiques, built from a single act of extraordinary faith: in 2008, Jessica and Adam Bennett sold their dream home on Alice Lane — a residential street in Utah — and invested everything they had into opening an interior design store named after the street where the dream began. That decision to trade the home they loved for the business they believed in became the founding story of a brand that, seventeen years later, employs a full team of interior designers, project managers, and purchasing specialists, operates a flagship showroom and design center in Draper, Utah, and serves clients across the United States through a nationally recognized interior design firm and a fully stocked online home furnishings collection.

The name Alice Lane is not marketing — it is a genuine tribute to the place and moment that started everything. Jessica Bennett, the founder and design principal, opened the store with three employees, two of whom were herself and her husband. From a small corner of a showroom floor, the business grew through word of mouth, design excellence, and a clarity of aesthetic vision that distinguished Alice Lane from the broader home décor market. Today, Alice Lane has an annual revenue of approximately $27.8 million and a team whose talent spans interior design, product development, warehouse operations, and customer care.

The J. Bennett Collection: Alice Lane's Exclusive Design Line

The most important development in Alice Lane's product history has been the creation of the J. Bennett Collection — a proprietary line of furniture, lighting, rugs, mirrors, pillows, throws, and accessories designed personally by Jessica Bennett and available exclusively through Alice Lane. The J. Bennett Collection represents Jessica's direct response to gaps she identified in the luxury home furnishings market: pieces that combine genuine design sophistication with livability, that feel elevated without feeling untouchable, and that carry the same sensibility she brings to her professional interior design projects.

The J. Bennett furniture range includes accent chairs, cocktail tables, accent tables, pedestals, consoles, sideboards, sofas, sectionals, benches, ottomans, stools, and chests — all pieces that function as design anchors capable of defining the character of a room. The J. Bennett lighting collection covers crystal lamps, chandeliers, pendants, sconces, table lamps, and floor lamps, with a particular strength in the crystal lamp category that has become one of Alice Lane's most recognized product signatures. J. Bennett rugs span materials including viscose, wool, jute, hides, and sheepskins, available in a curated range of patterns and colorways developed to work across the aesthetic territory Alice Lane's designers most frequently inhabit. Free shipping is included on all Alice Lane exclusive and J. Bennett products.

The Full Alice Lane Product Range

Beyond the J. Bennett Collection, Alice Lane curates an extensive selection of home furnishings sourced from leading industry designers and vendors, hand-selected to meet the standard of taste and quality that Jessica and her design team hold for every client project. The full range covers every room in the home.

The Furniture section encompasses sofas and sectionals, accent chairs, cocktail and accent tables, consoles, pedestals, chests, and benches in a range that spans contemporary, transitional, and classic styles. The Lighting collection is one of Alice Lane's strongest categories, covering crystal lamps — one of the store's most distinctive signatures — alongside chandeliers, pendants, sconces, table lamps, and floor lamps in a variety of finishes and styles. Rugs are treated at Alice Lane as the largest piece of art in any room; the collection spans hand-knotted wool, viscose, jute, mixed content, and hide rugs in sizes from entry to large living room.

Home Décor at Alice Lane covers the full spectrum of objects that complete a designed interior: books, candles and diffusers, faux florals and stems (Alice Lane's florals are among the most realistic available in the home décor market, routinely used by the design team in professional projects), trays and boxes, pots, vases, bowls, jars, marble decorative objects, and display items. Walls are addressed through a curated art selection, mirrors, and wallpaper. Pillows & Throws provide the textile layer — throw pillows and throw blankets — that finishes a sofa or bed. Bed & Bath covers bedding and bath linens. Kitchen extends into tabletop, servingware, and kitchen linens. Outdoor covers chairs, tables, sofas, and textiles for exterior living spaces.

Collections and Collaborations

Alice Lane regularly develops themed collections and collaborations that expand the brand's reach and design voice. The Rachel Parcell Collection is a collaboration with influencer and lifestyle brand founder Rachel Parcell, bringing her romantic, feminine aesthetic into the Alice Lane product range. The Marble Collection showcases Alice Lane's affinity for natural stone as a decorative material — one of the most consistent throughlines in the Alice Lane design aesthetic. The Dear Alice product range is inspired by the brand's popular Dear Alice podcast, hosted by Jessica and long-time design partner Suzanne, which has become a resource for home design questions and inspiration for Alice Lane's growing community of home décor enthusiasts. The Shop Suz's Home collection gives customers direct access to pieces from Suzanne's own residence, creating a real-life design reference that customers can shop directly.

Design Services That Set Alice Lane Apart

Alice Lane is not simply a product retailer. It is a full-service interior design firm that uses its retail and online presence as the visible expression of a deeper design philosophy and capability. The Home Furnishing Design service is complimentary for online customers — a free design service that gives any Alice Lane shopper access to professional design expertise for furniture selection, space planning, and room composition, delivered remotely. This is an extraordinary offer for buyers who want more than product; they want the confidence of knowing that what they are ordering was selected by someone who understands how it will work in their specific space.

For design professionals, Alice Lane offers a Trade Program with special pricing, perks, and incentives not available to general consumers. For homeowners undertaking significant renovation or new build projects, Alice Lane Interior Design is the full-service design firm offering comprehensive project management from cabinetry and finishes through to furniture selection and installation, with a portfolio that includes work for clients such as influencer Tan France and Rachel Parcell.

The Insider Program

Alice Lane's free Insider Program is the best way for regular shoppers to maximize savings and stay connected to the brand. Insiders receive 10% off their first order, a free lookbook, exclusive discounts not available to the general public, early access to sales, restock alerts, first access to new product launches, design tips from Jessica Bennett, and priority customer care. Signing up is free and the welcome discount alone makes the program worthwhile on any first purchase of significance.

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